I'm Beatriz Casillas.
The person to blame for me being here today is Pedro Piqueras.
As a child, I used to look for him under the coffee table where we kept our tube TV, back in the 80s.
I couldn’t understand how it was possible for half a body to fit inside that device!
From that moment on, I knew I had to understand how “that magic” worked.
I got my first camera after winning a karaoke contest
singing “Hoy no me puedo levantar” by Mecano. At 8 years old!
It was at that same summer camp that I was also awarded the prize for “most complete course attendee.”
I suppose I have always been a mix.
Of skills, experiences, training, and shifts in perspective. Of stages that didn’t seem to have much to do with each other… until they began to integrate as a whole.
I have traversed the rigour of journalism, the speed of multinationals, and the structure of European projects. I have played with fiction, advertising, and 360 strategy for SMEs and personal brands. Always with a very visual and humanistic perspective.
To the technical, narrative, and strategic side of communication and marketing, other ways of learning were added. Human relationships, art therapy, bodywork.
Why work with me
I don't just work by creating content, I work by decoding what makes your brand unique.
My approach unites creative direction, narrative, and visual language so that your work doesn't just look good, but is understood clearly. I support the entire process. The result is the end of improvisation and the beginning of a brand that, at last, has coherence and feels like yours.
Some of my work here.
Fragments of stories I have helped tell, from documentary reporting to visual identity.
They trusted me
